Color Notes
Keep your online and offline image consistent. Be consistent with your use of logos, corporate colors, and other marketing collateral associated with your company.
Choose your background and font colors carefully. Using backgrounds that are too busy obscure your text and do not provide a pleasant viewing experience for your visitors. Only certain colors show up properly on certain backgrounds. A light background with dark text is easiest on the eyes.
White text displays best on black backgrounds, and black text is most readable on white backgrounds. Of course, you can use other color schemes, but choose your scheme carefully, as mentioned. There is nothing worse than a Web site that is unreadable. Also, be mindful that some people might print pages from your site. If you incorporate a large amount of your text into the actual graphics on your site, the text might be difficult to read when printed. Also, graphic-intensive sites load more slowly. If you have to incorporate text content into your graphics, be sure that it is sensible to do so.
Use the default colors for links whenever possible. Blue text usually indicates an unvisited link. Purple, maroon, or darker blue usually represents
a link you have visited, and red is the color of an active link. It should not be difficult for visitors to identify your links. If you decide not to use the default colors, your links should be emphasized in a consistent manner through font size, font style, or underlines.
Keep your online and offline image consistent. Be consistent with your use of logos, corporate colors, and other marketing collateral associated with your company.
Choose your background and font colors carefully. Using backgrounds that are too busy obscure your text and do not provide a pleasant viewing experience for your visitors. Only certain colors show up properly on certain backgrounds. A light background with dark text is easiest on the eyes.
White text displays best on black backgrounds, and black text is most readable on white backgrounds. Of course, you can use other color schemes, but choose your scheme carefully, as mentioned. There is nothing worse than a Web site that is unreadable. Also, be mindful that some people might print pages from your site. If you incorporate a large amount of your text into the actual graphics on your site, the text might be difficult to read when printed. Also, graphic-intensive sites load more slowly. If you have to incorporate text content into your graphics, be sure that it is sensible to do so.
Use the default colors for links whenever possible. Blue text usually indicates an unvisited link. Purple, maroon, or darker blue usually represents
a link you have visited, and red is the color of an active link. It should not be difficult for visitors to identify your links. If you decide not to use the default colors, your links should be emphasized in a consistent manner through font size, font style, or underlines.
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