A Calendar of Events Keeps Visitors Informed
A comprehensive, current calendar of events related to your company or your industry can encourage repeat visits. Your calendar should always be kept up to date and be of value to your readers. A calendar of events for a band might show their scheduled appearances. A calendar of events of what is going on in your business community is very appropriate for a Chamber of Commerce or Board of Trade site. This can encourage a lot of repeat traffic as long as the calendar is kept current and complete. Calendars of events are also appropriate on community sites, because residents access these calendars often to stay current. Again, you can ask
people if they’d like to be notified via e-mail when you update your calendar of events.
If you have a great calendar of events, you can encourage others to use it by providing a link to it from their Web site. This offer works well because you are providing them with great content that is kept current and they are providing you with traffic.
If you don’t have the time or inclination to develop your own calendar of events but one would be great content for your site, you might provide a link from your Web site to a calendar you consider top-notch. If you do this, make sure your link opens a new browser window rather than takes the visitor from your site to the referred site.
A comprehensive, current calendar of events related to your company or your industry can encourage repeat visits. Your calendar should always be kept up to date and be of value to your readers. A calendar of events for a band might show their scheduled appearances. A calendar of events of what is going on in your business community is very appropriate for a Chamber of Commerce or Board of Trade site. This can encourage a lot of repeat traffic as long as the calendar is kept current and complete. Calendars of events are also appropriate on community sites, because residents access these calendars often to stay current. Again, you can ask
people if they’d like to be notified via e-mail when you update your calendar of events.
If you have a great calendar of events, you can encourage others to use it by providing a link to it from their Web site. This offer works well because you are providing them with great content that is kept current and they are providing you with traffic.
If you don’t have the time or inclination to develop your own calendar of events but one would be great content for your site, you might provide a link from your Web site to a calendar you consider top-notch. If you do this, make sure your link opens a new browser window rather than takes the visitor from your site to the referred site.
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