Free Stuff—Everyone Loves It
Giving things away is a great way to increase traffic—everybody likes a
freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. To find these listings of free stuff, simply go to a search engine and do a search on “Free Stuff Index” or “Free Stuff Links.” You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask entrants if they would like you to notify them of the winner, which again gives you permission to e-mail them.
If you want to bring only people from your target market to your site, then don’t give away mainstream items as screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want.
If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. For example, a neat screen saver can be made that displays your logo and URL. When this is made available as a download, there is no handling or shipping charges associated with it. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it reminds and encourages people to visit your site. A mouse pad displaying your URL is a good example.
You should change your freebie often and let your site visitors know how often you do this. Something like “We change our free offer every single week! Keep checking back” or “Click here to be notified by e-mail when we update” also works well.
Freebies provide ideal viral marketing opportunities as well. Have a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends.
Giving things away is a great way to increase traffic—everybody likes a
freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. To find these listings of free stuff, simply go to a search engine and do a search on “Free Stuff Index” or “Free Stuff Links.” You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask entrants if they would like you to notify them of the winner, which again gives you permission to e-mail them.
If you want to bring only people from your target market to your site, then don’t give away mainstream items as screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want.
If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. For example, a neat screen saver can be made that displays your logo and URL. When this is made available as a download, there is no handling or shipping charges associated with it. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it reminds and encourages people to visit your site. A mouse pad displaying your URL is a good example.
You should change your freebie often and let your site visitors know how often you do this. Something like “We change our free offer every single week! Keep checking back” or “Click here to be notified by e-mail when we update” also works well.
Freebies provide ideal viral marketing opportunities as well. Have a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends.
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