Content Notes
Make your contact information readily available. Consider including contact information on every page. This includes your address, phone and fax numbers, and especially your e-mail address. Make it easy for people to get in touch with you.
Avoid “Under Construction” pages on your site; they are of no value to the visitor. When you have information, post it. Until then, don’t mention it. “Under Construction” can actually hinder your search engine placement with some of the popular search engines and directories.
Include security information. Explain to your customers when transactions
or exchanges of information on your Web site are secure. This is important if your site will be accepting credit card orders.
Include your privacy policy. Tell people how their personal information (e.g., their name, e-mail address, etc.) will and will not be used. This makes visitors more comfortable submitting inquiries to your site or joining your mail list.
Minimize use of background sounds and autoplay sounds. Some people surf the Web from their office at work and wish to discreetly go from one site to the next. Background sounds and sounds that load automatically can compromise their discreetness. Give your visitors the option of listening to a sound, but do not force it upon them.
Make your contact information readily available. Consider including contact information on every page. This includes your address, phone and fax numbers, and especially your e-mail address. Make it easy for people to get in touch with you.
Avoid “Under Construction” pages on your site; they are of no value to the visitor. When you have information, post it. Until then, don’t mention it. “Under Construction” can actually hinder your search engine placement with some of the popular search engines and directories.
Include security information. Explain to your customers when transactions
or exchanges of information on your Web site are secure. This is important if your site will be accepting credit card orders.
Include your privacy policy. Tell people how their personal information (e.g., their name, e-mail address, etc.) will and will not be used. This makes visitors more comfortable submitting inquiries to your site or joining your mail list.
Minimize use of background sounds and autoplay sounds. Some people surf the Web from their office at work and wish to discreetly go from one site to the next. Background sounds and sounds that load automatically can compromise their discreetness. Give your visitors the option of listening to a sound, but do not force it upon them.
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