Text Notes
The tone of your text and the design of your graphics conveys your intended image. When determining the text content of your site, be mindful of the fact that your own biases may preclude you from placing information on your site that is second nature to you, but important for your visitors. Review all text content on your site to ensure that you have not omitted anything crucial.
Also, keep text brief. Almost 80 percent of Web users scan text online as opposed to actually reading it. Therefore, make your key points quickly and succinctly, and use lots of
bulleted lists, headers, and horizontal rules to create visual breaks in the content. This keeps visitors interested enough to read the information on your site. If they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and are too intimidated to read your message. Write for scannability.
Don’t set your text size too small, as this is too hard to read. But don’t set it too large, as this looks like you are shouting. Also, avoid using ALL CAPS, WHICH ALSO COMES ACROSS AS SHOUTING.
The tone of your text and the design of your graphics conveys your intended image. When determining the text content of your site, be mindful of the fact that your own biases may preclude you from placing information on your site that is second nature to you, but important for your visitors. Review all text content on your site to ensure that you have not omitted anything crucial.
Also, keep text brief. Almost 80 percent of Web users scan text online as opposed to actually reading it. Therefore, make your key points quickly and succinctly, and use lots of
bulleted lists, headers, and horizontal rules to create visual breaks in the content. This keeps visitors interested enough to read the information on your site. If they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and are too intimidated to read your message. Write for scannability.
Don’t set your text size too small, as this is too hard to read. But don’t set it too large, as this looks like you are shouting. Also, avoid using ALL CAPS, WHICH ALSO COMES ACROSS AS SHOUTING.
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