Encourage Repeat Visits
Just as you would want customers to visit your place of business frequently, so too in cyberspace you want customers and potential customers
to visit often. The more often people visit your site, the more likely they are to purchase something. You want to ensure that the techniques you use to get repeat traffic are appropriate for your target market.
For example, if you were having a contest on your site targeted toward children, you would not want to give away a bread-maker as the prize. That
would be fine, however, if your target market is families or homemakers. You want to offer something of interest to the market you are targeting. If your target is business professionals, then something along the lines of the latest pocket PC that they could use in their everyday business would be appropriate. If your target market is skiers, then a weekend in Vail might work. You should always remember your objectives when doing any form of online marketing, because you don’t want to do something inappropriate that might drive your target audience away from your site.
I am a big proponent of leveraging everything you do for maximum marketing results. Almost every repeat traffic generator provides an opportunity for permission marketing and also for viral marketing. Make sure you review the repeat traffic generators you use on your site and incorporate the right permission and viral marketing elements.
Just as you would want customers to visit your place of business frequently, so too in cyberspace you want customers and potential customers
to visit often. The more often people visit your site, the more likely they are to purchase something. You want to ensure that the techniques you use to get repeat traffic are appropriate for your target market.
For example, if you were having a contest on your site targeted toward children, you would not want to give away a bread-maker as the prize. That
would be fine, however, if your target market is families or homemakers. You want to offer something of interest to the market you are targeting. If your target is business professionals, then something along the lines of the latest pocket PC that they could use in their everyday business would be appropriate. If your target market is skiers, then a weekend in Vail might work. You should always remember your objectives when doing any form of online marketing, because you don’t want to do something inappropriate that might drive your target audience away from your site.
I am a big proponent of leveraging everything you do for maximum marketing results. Almost every repeat traffic generator provides an opportunity for permission marketing and also for viral marketing. Make sure you review the repeat traffic generators you use on your site and incorporate the right permission and viral marketing elements.
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