Inviting Visitors to Contribute with Surveys
Performing surveys is a way to increase the traffic to your site. For people to want to fill out the survey and see the results, the survey topic must be interesting. To encourage input, consider having the survey results available to participants only. Your survey could be on a topic concerning current events or something pertaining to your industry.
The more controversial or debatable the topic of the survey, the more people will visit to contribute or see the results. If you want to draw a very targeted audience, pick a topic that is of interest to that market alone.
In performing these surveys, you are building repeat traffic and you are gathering valuable information on your market. If you hold an interesting survey every week or every month, then you will retain a loyal audience of repeat visitors. If your surveys are newsworthy, then you can send out press releases to publicize the results and gain publicity for your site.
Your surveys should be short and to the point. Let people know why you are asking them to do the survey and when the deadline is. Make your questions clear and concise. The responses should be Yes/No or multiple choice. When reporting the results, don’t just put them on your Web page; post the results to newsgroups and mailing lists that would be interested. Don’t forget to add your signature file. If you are holding weekly or monthly surveys, let people know via your signature file what the next survey topic will be and that there is more information on your Web site.
Again, ask people if they’d like to be notified of survey results, either by e-mail or by prior notification as to when the results will be posted on the site. You might also ask if they’d like to be notified when you are conducting a new survey.
Performing surveys is a way to increase the traffic to your site. For people to want to fill out the survey and see the results, the survey topic must be interesting. To encourage input, consider having the survey results available to participants only. Your survey could be on a topic concerning current events or something pertaining to your industry.
The more controversial or debatable the topic of the survey, the more people will visit to contribute or see the results. If you want to draw a very targeted audience, pick a topic that is of interest to that market alone.
In performing these surveys, you are building repeat traffic and you are gathering valuable information on your market. If you hold an interesting survey every week or every month, then you will retain a loyal audience of repeat visitors. If your surveys are newsworthy, then you can send out press releases to publicize the results and gain publicity for your site.
Your surveys should be short and to the point. Let people know why you are asking them to do the survey and when the deadline is. Make your questions clear and concise. The responses should be Yes/No or multiple choice. When reporting the results, don’t just put them on your Web page; post the results to newsgroups and mailing lists that would be interested. Don’t forget to add your signature file. If you are holding weekly or monthly surveys, let people know via your signature file what the next survey topic will be and that there is more information on your Web site.
Again, ask people if they’d like to be notified of survey results, either by e-mail or by prior notification as to when the results will be posted on the site. You might also ask if they’d like to be notified when you are conducting a new survey.
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