Use a What’s New Page for Repeat Visits
A What’s New page can mean different things to different sites. For some, this page updates users with the summaries of the most recent product or service offerings. Your What’s New page should be accessible from your home page so that when people visit your site they do not have to search through your entire site to find out what is new. If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Without this, they might visit and search through your site and find that nothing is new and they just wasted 20 minutes looking for anything new. Here you can leverage this repeat-traffic generator with permission marketing by asking if visitors would like to be notified via e-mail when you’ve added something to the What’s New
section. It’s all about getting their permission to send them e-mail and therefore include them in your community.
Another approach is for the What’s New page to cover What’s New in your industry or What’s New in your product line. Whatever it is, you should always make sure that it is of interest to your target market.
Again, you can ask your visitors if they would like to be notified when
updates are made to this section of your Web site. This once again gives you permission to e-mail them and present them with new information that might make them want to come back to your site again.
A What’s New page can mean different things to different sites. For some, this page updates users with the summaries of the most recent product or service offerings. Your What’s New page should be accessible from your home page so that when people visit your site they do not have to search through your entire site to find out what is new. If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Without this, they might visit and search through your site and find that nothing is new and they just wasted 20 minutes looking for anything new. Here you can leverage this repeat-traffic generator with permission marketing by asking if visitors would like to be notified via e-mail when you’ve added something to the What’s New
section. It’s all about getting their permission to send them e-mail and therefore include them in your community.
Another approach is for the What’s New page to cover What’s New in your industry or What’s New in your product line. Whatever it is, you should always make sure that it is of interest to your target market.
Again, you can ask your visitors if they would like to be notified when
updates are made to this section of your Web site. This once again gives you permission to e-mail them and present them with new information that might make them want to come back to your site again.
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